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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Bringing Earned Media Measurement Into a Global Perspective

Professional Development Workshop Set 5

Gain insight into how to monitor and measure the impact of global public relations programs and intense, high profile media events.


Craig Mitchell, vice president, research,, Cision

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Craig Mitchell, vice president, research, Cision, has more than 20 years of experience in public relations and marketing communications. He has planned and managed public relations campaigns and measurement programs on both the agency and client sides. Prior to joining Cision in 1998, he was a vice president at Golin/Harris International. His prior experience also includes public relations and communications positions with large and start-up technology firms. He holds a degree in economics/political science from Boston University, and an MBA from Southern New Hampshire University.