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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

The Evolution of Evaluation: Standardizing Metrics to Capture Impact

Professional Development Workshop Set 4

How do you break through the noise and reach target consumers? Join in a lively debate over which metrics truly matter and how PR practitioners can demonstrate real ROI that aligns with C-suite objectives. This is a must-attend event for anyone interested in using data to drive decisions, predict future trends, and chart breakthrough communications strategies.


Chris Foster, principal, strategy and organization, Booz Allen Hamilton

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Foster has led national and global public awareness and communications campaigns for such companies as Pfizer and AstraZeneca, as well as communications, marketing, and grassroots campaigns for the U.S. Department of Health and Human Services.