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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

How “Story Marketing” Can Power Your PR Program

Professional Development Workshop Set 3

Story marketing campaigns featuring sponsored stories, posts and tweets on Facebook, Twitter
and traditional news websites and blogs, reach your target audience with the information they’re
searching for. Explore “story marketing” and learn how to engage key audiences more directly
and effectively than ever before.


Heidi Sullivan, senior vice president, client services, Cision

Photo of Heidi Sullivan

Heidi Sullivan is senior vice president, client services for Cision. In this role, Sullivan is responsible for overall customer success. She has held a variety of roles at Cision including senior vice president, product; Interim Managing Director, Cision Canada and senior vice president, Digital Content.


Daniel Lemin, public relations and digital media consultant, One Good Brand

Photo of Daniel Lemin

Lemin is a public relations and digital media consultant at One Good Brand. He also is the strategy and analytics lead for Convince & Convert, led by best-selling author Jay Baer. Previously, he led the digital practice at PainePR and served on the global communications team for Google in Silicon Valley.