Oct. 8–10 | Boston
Story marketing campaigns featuring sponsored stories, posts and tweets on Facebook, Twitter
and traditional news websites and blogs, reach your target audience with the information they’re
searching for. Explore “story marketing” and learn how to engage key audiences more directly
and effectively than ever before.
Heidi Sullivan, senior vice president, client services, Cision
Heidi Sullivan is senior vice president, client services for Cision. In this role, Sullivan is responsible for overall customer success. She has held a variety of roles at Cision including senior vice president, product; Interim Managing Director, Cision Canada and senior vice president, Digital Content.
Daniel Lemin, public relations and digital media consultant, One Good Brand
Lemin is a public relations and digital media consultant at One Good Brand. He also is the strategy and analytics lead for Convince & Convert, led by best-selling author Jay Baer. Previously, he led the digital practice at PainePR and served on the global communications team for Google in Silicon Valley.