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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

The New Rules for Modern Communication: Why the Next Big Trend in PR Is Agile Engagement

Professional Development Workshop Set 2

Gone are the old days of one-way marketing and communications. Our audiences just no longer respond to a colorful billboard or a 30-second television spot. Successful content today is conversational, drives behavior and is a more continuous form of storytelling than ever before. However, a true understanding of the catalysts that are causing this change and driving new opportunities is essential to succeeding in modern communications. To maximize success, we must also become agile in our execution.

During this presentation, you’ll learn about the mega trends that are modernizing marketing and communications, their benefits and best practices for leveraging the opportunities. More specifically, Michael will discuss:

Michael will also offer real-world case study examples that epitomize success through these trends.


Michael Pranikoff, global director of emerging media, PR Newswire

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Pranikoff has been a featured speaker and moderator at events across the globe, including creating and facilitating PR Newswire’s Emerging Media Seminars since 2006. He is also a featured contributor to several blogs, podcasts and newsletters. Prior to joining PR Newswire, he worked for MacNeil/Lehrer Productions, which produces the “NewsHour” with Jim Lehrer.