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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Get the Right Buzz: Newsworthy Campaigns That Showcase Your Brand

Professional Development Workshop Set 2

How do you create campaigns that get coverage and support the strategic goals of your company? Explore the challenges of developing buzz-generating public relations strategies that are relevant to your audience and your firm.


Kimling Lam, director of marketing communications, Meltwater Group

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Kimling Lam is director of marketing communications at Meltwater Group, a digital media
intelligence firm with over 20,000 clients worldwide. Prior to Meltwater, Lam was a news
reporter at a major network in San Francisco.