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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

PR Inside a Technology Leader: A Chat With Twitter, Facebook & Skype

Professional Development Workshop Set 4

Some days it feels as if a half-dozen brand-name companies dominate the media. What’s it like handling public relations for these high-flying companies? How are their respective public relations departments organized? Join a trio of communications pros to get answers to these questions and more.


Peter Himler, founder, Flatiron Communications LLC

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Himler advises established and emerging companies, as well as tech startups, on how to use the latest communications technologies and strategies to advance their business goals. He frequently lectures and writes about traditional public relations and digital/social media on his blog and for Forbes.com. He serves as president of the Publicity Club of New York and on the advisory boards for Social Media Week, the Center for Communication and the Communications & Media Studies Program at Tufts University.



Karen Wickre, editorial director, Twitter

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Wickre oversees and manages the voice of Twitter on marketing communications and public sites reflecting the company. She joined Twitter in October 2011 from Google where she spent nine years, most recently as senior media liaison for global communications and public affairs. For Google’s global corporate communications team, she played a consulting role across verticals for media relations and social media, and best practices in public communications. 

Jonny Thaw, manager of technology and engineering communications, Facebook

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Thaw is responsible for product launches and communications for Facebook’s engineering organization. Previously, he helped manage Facebook’s corporate, financial and corporate development communications. Before Facebook, Thaw was a reporter, editor and technology team leader at “Bloomberg News.” 

Demetra Kavadeles, global consumer public relations manager, Skype

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Demetra Kavadeles is global consumer public relations manager for Skype, where she oversees and manages consumer public relations for the U.S., Brazil and Mexico. She joined Skype in April 2011 after more than seven years at LG Electronics Mobile Communications. During her tenure at LG, she created best practices and award-winning programs in both CSR and consumer public relations.