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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

The Agency of the Future

Professional Development Workshop Set 5

With the advent of social infrastructure platforms and globalization trends, the public relations and agency world is changing. Join a panel of agency leaders in a dialogue on what the future holds and how our profession must change to accommodate changing needs.


Frederick H. Cook, Fellow PRSA, CEO, Golin

Photo of Frederick H. Cook, Fellow PRSA

In addition to being CEO at Golin, Cook is the director of the USC Center for Public Relations (CPR) and a Professor of Professional Practice in the Annenberg School. As the director of CPR, he connects businesses, agencies, academics and students to advance the study and practice of public relations through research, education and innovation. 

Rob Flaherty, APR, senior partner, president and CEO, Ketchum

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Rob Flaherty, APR, is senior partner, president and CEO of Ketchum and serves on Ketchum’s Worldwide Executive Committee. He joined Ketchum after five years at Burson-Marsteller. He serves on the board of the Institute for Public Relations and on the Agency Management Committee of the Council of Public Relations Firms. In recent years, he was selected as one of the “15 Leading Lights” in U.S. public relations and a finalist for the PRWeek “PR Professional of the Year.”

Jack Martin, global chairman and chief executive officer, Hill+Knowlton Strategies

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Prior to leading H+K Strategies, Martin was founding chairman of Public Strategies, Inc., which was acquired by WPP of London in 2006 and merged with Hill+Knowlton in 2010. Martin founded Public Strategies in 1988 and directed the rapid growth of the firm. He serves on the board of the Smithsonian National Museum of American History.

Janet Tyler, CEO, Airfoil Public Relations

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In her role, Tyler has spearheaded the agency’s growth by developing such major accounts as Microsoft, eBay and PayPal, and establishing the company’s Silicon Valley office. She is a leader in analyst relations, issues management, national media campaigns and communications targeted to customers and marketing-channel partners. She has managed or been involved in every product launch for Microsoft since Windows 95.


Peter Himler, founder, Flatiron Communications LLC

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Himler advises established and emerging companies, as well as tech startups, on how to use the latest communications technologies and strategies to advance their business goals. He frequently lectures and writes about traditional public relations and digital/social media on his blog and for Forbes.com. He serves as president of the Publicity Club of New York and on the advisory boards for Social Media Week, the Center for Communication and the Communications & Media Studies Program at Tufts University.