(Banner graphic of PRSA 2017 International Conference logo)

PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Daily Déjà Vu Challenges: Best Practices and Solutions

Professional Development Workshop Set 8

“Give me a marketing plan overnight.” “OMG, handle the crisis!” “Do we tweet?” “Demonstrate ROI.” Every public relations professional is faced with daily déjà vu challenges. Join a highly revealing, fun and interactive session that explores, tackles and offers best you-can-do-it practices and solutions to these and other challenges.


Dr. Rhoda Weiss, Ph.D., APR, Fellow PRSA, president, Rhoda Weiss & Associates

(Photo Unavailable.)

Weiss is a past PRSA national chair/chief executive officer, and recipient of the PRSA Health Academy Lifetime Achievement Award and Educators Academy Ferguson Award. In addition, Dr. Weiss is a founding president of the American Hospital Association Society for Healthcare Strategy and Market Development, and the first recipient of its Award for Individual Excellence. She is also a Kellogg Foundation Fellow.