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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Ethical Wikipedia Engagement

Professional Development Workshop Set 7

Given the wide use of Wikipedia by the public, having articles with incorrect or outdated information is not in anyone’s interest. Yet edits made by public relations professionals are unlikely to stick. Although many suggest that Wikipedia policies be based on accuracy and transparency in Wikipedia articles no matter who does the editing, as long as the information is accurate, unbiased and properly referenced, the co-founder of Wikipedia doesn’t agree.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Marcia DiStaso, Ph.D., APR, associate professor, Penn State

Photo of Marcia DiStaso, Ph.D., APR

Marcia DiStaso is an associate professor of public relations in the College of Communications at Penn State. She is also Director of the Institute for Public Relations Digital Media Research Center, co-chair of the Commission on Public Relations, a senior research fellow for the Arthur W. Page Center, a Section Council co-chair, the immediate past chair of the PRSA Educators Academy, and a past chair of the PRSA Financial Communications Section and PRSA National Research Committee.


Marcus Messner, Ph.D., assistant professor mass ommunications, Virginia Commonwealth University

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Messner serves as academic director of a Social Media Institute for the U.S. State Department, which designs social media campaigns for nonprofits.

Rian Merrill, senior account supervisor, Edelman Digital

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While he began his career in public affairs, Merrill now specializes in online consumer research and planning for the consumer packaged goods and consumer technology sectors.