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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Mixed Race 3.0: A Multiracial Perspective on Media

Professional Development Workshop Set 5

What is “polyethnic” and “ethnically ambiguous” marketing? What can it do for your brand? Walk step-by-step through trends in multiracial media, including tips for capturing the attention of media makers, overcoming current challenges and identifying multiracial influencers. Examine special insights and tips for devising your custom strategy of aligning this rapidly growing demographic with your brands as badges of identity.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Marcia Alesan Dawkins, Ph.D., writer, speaker, educator and visiting scholar, Brown University

Photo of Marcia Alesan Dawkins, Ph.D.

Dr. Dawkins is the author of “Clearly Invisible: Racial Passing and the Color of Cultural Identity.” She writes about racial passing, mixed race identities, media, marketing, pop culture and politics for a variety of high-profile publications. Her expert opinion has been sought after by NPR, WABC-TV Boston, The New York Times and TIME Magazine.