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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Not Playing Around: The Growing Opportunities for Games and Gamification in PR

Professional Development Workshop Set 5

Game dynamics can create deeper levels of stakeholder engagement and produce outcomes unlike anything you’ve seen before. Understanding the principles of gaming, and the reasons people devote so much time to playing them, can open a world of possibilities beyond these most fundamental applications of game-play to communication efforts.

Session Materials


Shel Holtz, ABC, principal, Holtz Communications + Technology

Photo of Shel Holtz, ABC

Holtz is also the co-host of For Immediate Release, the first and longest-running public relations-focused podcast. He is a Fellow and accredited member of IABC, a founding fellow of the Society for New Communication Research (SNCR), and a member of the external advisory board of The Mayo Clinic Center for Social Media.