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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

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When Will Consumers Pay to Be Good?

General Session

This consumer behavioral expert will highlight the implications of her recent study, “When Will Consumers Pay to Be Good?,” as well as analyze whether consumers reward corporations for their social responsibility practices, and if so, how much.

Keynote Speaker

June Cotte, Ph.D., associate professor, marketing, Richard Ivey School of Business

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Cotte's research interests focus on behavioral issues, including why and when people will pay more for ethically produced products, how perception of time influences behavior at work and in leisure, family influence on behavior and consumption issues in gambling.