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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

PR Boot Camp

Sunday Pre-Conference Seminars

Note: Prior registration required.

As the newspaper industry has taken a major hit due to declining advertising revenue caused by the recession, many journalists are changing career paths and channeling their talents and experience into the public relations profession. The symbiosis between public relations and journalism is longstanding, so for many, it is a natural transition. This boot camp, led by Robin Schell, APR, Fellow PRSA, will equip you with the knowledge and information you need to build your new career in the public relations industry, whether you are a reporter, recent graduate or transitioning professional.

In this half-day interactive session, you will receive:


Robin Schell, APR, Fellow PRSA, senior counsel and partner, Jackson Jackson & Wagner

Photo of Robin Schell, APR, Fellow PRSA

Robin Schell, APR, Fellow PRSA, is senior counsel and partner at Jackson Jackson & Wagner. She has more than 25 years of behavioral public relations practice. Her specialties include internal communication systems, constituency relations programs, strategic planning and research. She teaches PRSA’s “PR Bootcamp,” and is a contributing editor to “PR Practices: Managerial Case Studies and Problems.” She has served as an adjunct professor at the University of New Hampshire and University of South Carolina.