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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Certification in Education for Public Relations: Benefits, Standards, Process

Your Society at Work

Hosted by the Certification in Education for Public Relations (CEPR).

Certification for Education in Public Relations (CEPR) began in 1990 as a cooperative effort between leading practicing professionals and educators through PRSA Educational Affairs. Today, CEPR is “the global standard in public relations education,” as close to 40 academic programs in Canada, Europe, New Zealand, South America and the U.S. have the distinction of PRSA endorsement. Learn about the review process, standards, criteria and benefits of PRSA endorsement through CEPR.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


John L. Paluszek, APR, Fellow PRSA, senior counsel, Ketchum

Photo of John L. Paluszek, APR, Fellow PRSA

John Paluszek, APR, Fellow PRSA, is senior counsel with Ketchum Inc. in New York. The past PRSA CEO/president, Gold Anvil recipient and chair of The Global Alliance for Public Relations and Communication Management, he is currently co-chair of the Educational Affairs CEPR initiative. For more than a decade, he was also co-chair of the Commission on Public Relations Education, which provides the foundation for CEPR standards.


Susan Gonders, Ed.D., professor, Southeast Missouri State University

Photo of Susan Gonders, Ed.D.

Gonders is the PRSA Educational Affairs co-chair. Since she began coordinating the CEPR program in 2007, it has grown from 14 to nearly 40 certified schools. She is past head of the AEJMC Public Relations Division, and she has been a PRSSA Chapter adviser since 1994.



Judy Phair, APR, Fellow PRSA, founder, PhairAdvantage Communications, LLC

Photo of Judy Phair, APR, Fellow PRSA

Phair is the PRSA Educational Affairs co-chair, past PRSA CEO/president and a Gold Anvil recipient. She previously was a communications executive for the Graduate Management Admission Council, University of Maryland Biotechnology Institute, and Johns Hopkins University.