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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Making the Transition to Academe: From Practice to Classroom

Your Society at Work

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Public relations education is in crisis, with too many open teaching positions and too few qualified individuals to fill them. As a senior public relations professional, your experience is invaluable to the development of the next generations of public relations leaders. This session, co-sponsored by the Educators Academy, Educational Affairs Committee, and the College of Fellows, will introduce you to the highly acclaimed Learning to Teach series offered by the Educators Academy and give you insight into how you can transition from the practice to the classroom.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Bob Pritchard, APR, Fellow PRSA, instructor and faculty adviser, Lindsey + Asp, University of Oklahoma

Photo of Bob Pritchard, APR, Fellow PRSA

The 2011–2013 National Faculty Adviser, Pritchard also serves as the faculty adviser for the University of Oklahoma PRSSA Chapter and for Lindsey + Asp, the student-operated advertising and public relations agency in Gaylord College. He has more than 25 years of experience as a public affairs officer in the U.S. Navy and 10 years of experience as a public relations educator.



Lisa E. Baker-Webster, associate professor of communications, Radford University

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For the past five years, Webster has been the PRSSA academic adviser. During that time, Radford University PRSSA has been very active in community events, such as Relay for Life and Earth Day. Lisa is currently the secretary for the Educators Academy.


Jeanette Drake, Ph.D., APR, Fellow PRSA, associate professor, University of Findlay

Photo of Jeanette Drake, Ph.D., APR, Fellow PRSA

Drake founded and advises the PRSSA Chapter at the University of Findlay. Previously, she managed strategic communications in the corporate, nonprofit and higher education sectors. She continues to counsel nonprofits, and studies the effects of framing on public policy.