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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

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Surround Sound: Reaching Ethnic Populations in the U.S. With Health Messages

Professional Development Workshop Set 8

When social causes of health impact minorities in the U.S., health communications can be a complex process. This panel will discuss public health campaigns that showcase innovative strategies for HIV/AIDS, obesity and diabetes outreach to African-Americans, Hispanics and American Indians/Alaska Natives.

Session Materials


Selena Ramkeesoon, vice president, strategic communications, ICF International

Photo of Selena Ramkeesoon

Ramkeesoon is a 17-year strategic communications veteran focusing on social marketing and behavior change communications. She works with 18 tribes as the American Indian/Alaska Native Stakeholder group liaison for CDC’s National Diabetes Education Program, and was the project director for CDC’s National HIV/AIDS Partnership.


Ana Toro, APR, Fellow PRSA, project director, ICF International

Photo of Ana Toro, APR, Fellow PRSA

As a bilingual and bicultural practitioner with more than 20 years of experience, Ana Toro develops awareness, prevention and education programs for minority populations. She has supported pharmaceutical companies and nonprofit organizations, as well as public health efforts on behalf of the federal government, including the Centers for Disease Control and Prevention, and National Institutes of Health.