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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Building Competence in Reputation Risk Management

Professional Development Workshop Set 8

Reputation risk is more volatile and can explode rapidly to damage reputation before revenue is impacted. Yet silos in business can impede efforts to protect reputation. The challenge is in integrating reputation risk into the Enterprise Risk Management (ERM) risk agenda for the enterprise, and helping the ERM, disaster recovery and business continuity teams include reputation risk in plans.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Linda Locke, senior vice president, Standing Partnership

Photo of Linda Locke

Locke recently retired as senior vice president and group head of Reputation and Issues Management for MasterCard Worldwide, where she pioneered the discipline of reputation management, and developed a measurement framework for the company to understand how it is perceived. She previously led communications for a major bank holding company and worked in technology and politics. She began her professional life as a Peace Corps volunteer.