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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Will Your Story Be Published? What Influences the Media Around the World

Professional Development Workshop Set 7

Hosted by the Global Affairs Committee.

What influences media transparency? Is paying for news coverage a cultural particularity or a result of corruption and bribery? Join a lively discussion, role-play, and examine media non-transparent practices and recent data about media bribery that influences news placement worldwide. The latest examples of media non-transparent practices from the U.S. and around the world, from traditional and social media, including blogs, news portals, and social networks will be dissected.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Katerina Tsetsura, Ph.D., associate professor, strategic communication, Gaylord College of Journalism and Mass Communication, University of Oklahoma

Photo of Katerina Tsetsura, Ph.D.

Dr. Katerina Tsetsura is an associate professor at the University of Oklahoma. She is a chair of the PRSA Global Affairs Committee. An active scholar and professional, Dr. Tsetsura has held officer positions at ICA, NCA, AEJMC, and PRSA. She continues to provide research services to transnational and global organizations, such as the World Bank and the Internews, and periodically offers strategic counseling to agencies, companies and organizations in North America and Eastern Europe.


Dean Kruckeberg, Ph.D., APR, Fellow PRSA, professor, communication studies, University of North Carolina at Charlotte

Photo of Dean Kruckeberg, Ph.D., APR, Fellow PRSA

Kruckeberg has received numerous accolades, including the 1995 national Outstanding Educator of the Public Relations Society of America, the Jackson Jackson & Wagner Behavioral Science Prize and the Pathfinder Award. Dr. Kruckeberg is co-chair of the Commission on Public Relations Education.



Frank E. Ovaitt, president and CEO, Institute for Public Relations

Photo of Frank E. Ovaitt

Ovaitt co-chaired the International Public Relations Association’s Campaign for Media Transparency, and was founding chair of IPR’s Commission on Global Public Relations. He also has managed agency search and selection in dozens of countries, establishing cross-market management systems.