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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Those Difficult Talks for PR Pros: A Guide to Handling Difficult Conversations

Professional Development Workshop Set 7

What tough talk are you avoiding? What is the cost to your business and your sanity? Most of us rank unpleasant workplace discussion or confrontation a few rungs below shark attack on the universal ladder of enjoyment. Unfortunately, tough talks are a fact of business life. The good news is that there are basic strategies that can help make confrontations, verbal skirmishes and angry exchanges far more manageable.

Session Materials


Alan S. Cohen, MBA, president, Acts of Balance Coaching

Photo of Alan S. Cohen, MBA

Cohen is a professional certified coach (PCC), and public relations veteran with more than 25 years of business experience in the areas of public relations, marketing, human resources, leadership training and development. He is the author of "Those Difficult Talks for PR Pros."