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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

The Integration of Public Relations: Can’t We All Just Get Along?

Professional Development Workshop Set 7

Public relations argues with marketing. Internal communications says they aren’t HR. Debates are happening over which department owns social media. The workplace is changing, and the lines between functions and teams are blending. To ensure the longevity and value of public relations, practitioners must evolve. In this session, learn several strategies, tips and behavior lessons to thrive in a changing workplace.

Session Materials


Jennifer Patricia Brown, director, marketing communications, IZEA

Photo of Jennifer Patricia Brown

Brown has been a strategic communications consultant with a decade of experience with roles of increasing responsibility at a number of top Fortune companies, such as Limited Brands and General Motors. Simultaneously, she feeds her entrepreneurial passion with JP Squared Communication.


Ryan Schram, chief operating officer, IZEA

Photo of Ryan Schram

Schram's 15 years of consumer marketing and technology experience includes digital brand management at Clear Channel Interactive, director of national marketing at CBS/Westwood One, and group vice president at ePrize, the global leader in engagement promotion and loyalty solutions.


Regina Luttrell, Ph.D., assistant professor, Syracuse University, S.I. Newhouse School of Public Communications

Photo of Regina Luttrell, Ph.D.

Luttrell's specialization is in public relations, social media and advertising. She is also faculty adviser for the EMU Chapter of PRSSA. Prior to teaching, she worked 12 years in the communications field, spanning multiple industries.