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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

How to Make Your Brand Relevant

Professional Development Workshop Set 7

Why do some people love one brand more than another when both stores sell the same stuff? Why do some products seduce so many of us? It’s relevance. Learn how to develop a brand strategy that is relevant and appeals more strongly to your market.

Session Materials


Andrea Coville, CEO, Brodeur Partners

Photo of Andrea Coville

Andrea Coville is CEO of Brodeur Partners, a global public relations agency headquartered in Boston. She has managed the firm since 1999 and led the agency’s emergence as a technology leader.