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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Social Media in the Presidential Election: Its Impact, What We Can Learn

Professional Development Workshop Set 7

Social media has had an enormous impact on electoral politics, especially in the last two elections. The two finalists for president have leveraged the power of social media to motivate voters, attack each other and raise money. Watch as two social media strategists — one Republican and one Democrat — dissect and discuss how the two candidates have used social media, what the impact has been and what public relations pros can learn from them.


Lawrence J. Parnell, public relations program director and associate professor, The Graduate School of Political Management, George Washington University

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Most recently, Lawrence Parnell was vice president and group leader of the corporate communications practice at Hill + Knowlton Canada. He also held positions as senior vice president, corporate relations, at Barrick Gold Corporation, and director of global public relations at Ernst & Young LLP.



David Almacy, senior vice president, digital strategies, Edelman PR

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Almacy is also an adjunct lecturer at George Washington University. A high profile expert on digital strategy and politics, he was responsible for digital strategy in the Bush White House and campaign.

Joe Garofoli, national political reporter, San Francisco Chronicle

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