(Banner graphic of PRSA 2017 International Conference logo)

PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Are You Ready for a Real Crisis? Be Armed With the NIMS

Professional Development Workshop Set 7

Hosted by the Public Affairs & Government Section.

Every government and military public affairs officer (PAO) and public information officer (PIO) knows the ins and outs of the National Incident Management System (NIMS). Join this exciting, interactive seminar and learn how every public relations practitioner can also utilize the communication tools and strategies deployed by the front-line military to make their next event or crisis management more successful.


Lauri-Ellen Smith, APR, senior public affairs/public relations executive, Jacksonville Sheriff’s Office

Photo of Lauri-Ellen Smith, APR

From her 35 years of public relations experience, Lauri-Ellen Smith understands how the best organizations integrate communications and empower their PR professionals to help the organization succeed, both perceptually and operationally. Smith has worked in a number of diverse settings, from a Fortune 500 company publishing company to a nonprofit healthcare organization and serving as the lead PIO and spokesperson for Super Bowl XXXIX safety and security. An accredited public relations professional, Smith provides first-hand examples of the merging of public/government/media relations with marketing and protocol to develop and manage organizational and leader perception and reputation.


Joseph V. Trahan III, Ph.D., APR, Fellow PRSA, president/CEO, Trahan & Associates

Photo of Joseph V. Trahan III, Ph.D., APR, Fellow PRSA

“Doc” Joseph V. Trahan III, Ph.D., APR, Fellow PRSA, has more than 35 years of public relations/affairs experience in government, association, education and nonprofit public relations. Trahan is a retired lieutenant colonel in the United States Army Reserve and a former commander of the 314th Public Affairs Operations Center. Trahan operated four Joint Information Bureaus and one Joint Information Center, including the Presidential Task Force Andrew, the Boy Scouts of America Jamboree, and the 50th anniversary of Operation Overlord (D-Day). He is a former member of the National PRSA Board of Directors and National PRSSA (Public Relations Student Society of America) Faculty Adviser.