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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

The Good, Bad and Ugly: Why We Need an Internship Intervention

Professional Development Workshop Set 6

Are internships huge opportunities, cheap slave labor or a mix of both? How are the best organizations structuring internship programs to be a win-win for everyone? Hear from a panel on exemplary internship programs, best and worst practices, ethical issues surrounding pay, and how students and companies can avoid internship land mines.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Ellen LaNicca, senior vice president, consumer practice, PadillaCRT

Photo of Ellen LaNicca

LaNicca has more than 25 years of public relations experience, creating programs for a number of Fortune 500 companies, including American Express, Avon Products, BISSELL Homecare, Charles Schwab & Co., Microsoft and Target. Prior to CRT/tanaka, she was president and founding partner of Patrice Tanaka & Company, Inc., which was recognized for workplace culture and the “#1 Most Creative PR Agency in America.”



Dr. Brenda J. Wrigley, APR, associate professor and chair, public relations department, S.I. Newhouse School of Public Communications, Syracuse University

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Wrigley teaches a variety of courses at the undergraduate and graduate level. A 21-year veteran of broadcast journalism, advertising sales and sales management, and corporate public relations, she focuses her research on gender and diversity in public relations and communications management.


Caitlin McCusker, associate, human resources, Burson-Marsteller

Photo of Caitlin McCusker

McCusker helps manage the U.S. Harold Burson Summer Internship Program and is responsible for overseeing the agency’s New York and Boston interns. She plays a vital role in the college outreach program and handles full-cycle recruiting for junior level positions across the U.S., together with colleagues in other agency locations.