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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Building a Culture of Trust

Professional Development Workshop Set 6

In the new “stakeholder” marketplace, where people can do so much for you or to you, trust is still a fragile resource. Earning and improving trust in your relationships will help reduce risk, increase efficiency, strengthen retention and improve your brand. Now more than ever, public relations professionals, our employers and our clients must become more intentional about earning, cultivating and restoring trust in relationships.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Roy W. Reid, APR, CPRC, executive director of communications, Florida division, Adventist Health System

Photo of Roy W. Reid, APR, CPRC

Roy Reid, APR, CPRC, is a leading authority on public relations and marketing with extensive experience in healthcare. He works with business leaders and organizations as a counselor, strategist, and coach to grow, maintain, and protect their interests.  Currently serving as the Executive Director of Communications for Adventist Health System's Florida Division, Roy is formerly a partner with Consensus Communications where he was responsible for generating new clients (and new business for clients) on a regular basis.

Named one of the Top 100 Thought Leaders in Trust by Trust Across America-Trust Around the World (TAA-TAW), Roy is a sought after speaker on numerous business topics including trust, issues management, crisis communications, ethics, change, and other related topics. He is the author of Outrageous Trust®, a program that provides a framework to improve results by improving relationships through a more intentional focus and effort on earning, cultivating, and restoring trust.