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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Demystifying the Hispanic PR Paradigm

Professional Development Workshop Set 6

Spanish-language media is growing, thanks to an estimated 50 million Hispanics living in the U.S. Find out how to reach this critical demographic through targeted outreach that goes well beyond just providing information in Spanish.

Final Presentation

(Available to registered attendees only. Register now!)


Carolina Echeverria, community and public affairs manager, KDTV Univision 14 and KFSF TeleFutura 66

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Echeverria has been the community and public affairs manager of the Bay Area’s leading Spanish-language television stations KDTV Univision 14 and KFSF TeleFutura 66 since November 2006. She is responsible for developing public-service campaigns and cause-related activities to inform and engage the local Bay Area Hispanic community, and producing KDTV’s weekly community affairs show, “Encuentro.”


Salvador Acevedo, president, Contempor√°nea

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Acevedo has spent more than 15 years designing and implementing successful communication strategies as a consultant, executive and researcher. He has conducted research studies for corporate clients such as Pepsi, Toyota, Nissan, Miller Lite and Clorox, among others.

Carolina Guana, vice president, Nuestra Voz, Allison+Partners

Photo of Carolina Guana

Guana is responsible for managing the firm’s Nuestra Voz practice, servicing Hispanic and multicultural public relations opportunities with new and existing clients. Guana’s client work is diverse, ranging from high technology clients like Microsoft, to education clients like Universal Technical Institute, to travel and entertainment clients such as International Game Technology and Sol Casinos, to community outreach campaigns for Maricopa County Air Quality Department and Expect More Arizona.