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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Best Practices: How to Demonstrate ROI in Press Releases and Other Messaging

Professional Development Workshop Set 6

Can optimized releases and social media marketing increase website traffic and generate leads on key landing pages? Explore the latest tips, tools and case study results demonstrating how to compose, optimize and distribute releases and other messaging.

Final Presentation

(Available to registered attendees only. Register now!)


Laura Sturaitis, executive vice president, media services and product strategy, Business Wire

Photo of Laura Sturaitis

Sturaitis heads the global media relations, content licensing, product strategy, public policy, HQ Online Newsroom and Information Services teams. She is a recognized industry expert in the development of new media tools and services for the distribution, search engine optimization (SEO), social sharing and measurement ROI of press releases.


Greg Jarboe, president and co-founder, SEO-PR

Photo of Greg Jarboe

Greg Jarboe is president and co-founder of SEO-PR. Jarboe has more than 20 years of experience in public relations, corporate communications and marketing at Lotus Development Corporation, Ziff-Davis and other companies. He’s been called “one of the best PR people in magazine land” by Media Industry Newsletter,and been praised for his “search engine wizardry” by The Measurement Standard.