Oct. 8–10 | Boston
The highly regulated financial service industry can make social media risky business. From banking to insurance to investments, financial service organizations and employees need to understand the opportunities and limits of their social media activities. In this session, learn practical ways to simultaneously make the most of social media and maintain compliance standards.
Denyette DePierro, vice president and senior counsel, Center for Payments and Cybersecurity, American Bankers Association
Denyette DePierro is senior counsel in the Office of Regulatory Policy at the American Bankers Association. Prior to joining ABA, DePierro was legislative counsel at the Independent Community Bankers of America (ICBA) in Washington, D.C., and the California Independent Bankers in Newport Beach, Calif. She received her J.D./Master of Dispute Resolution from the Pepperdine School of Law, where she was a fellow at the Straus Institute for Dispute Resolution.
Marcia DiStaso, Ph.D., APR, associate professor, Penn State
Marcia DiStaso is an associate professor of public relations in the College of Communications at Penn State. She is also Director of the Institute for Public Relations Digital Media Research Center, co-chair of the Commission on Public Relations, a senior research fellow for the Arthur W. Page Center, a Section Council co-chair, the immediate past chair of the PRSA Educators Academy, and a past chair of the PRSA Financial Communications Section and PRSA National Research Committee.
Michelle Meacham, marketing and public relations, Baylake Bank
Michelle Meacham is co-manager of social media strategy and implementation for Baylake Bank. She has more than 20 years of marketing experience, 15 of which have been in financial services. She is also a freelance writer, editor and public relations adviser whose clients include regional publications and international organizations. She is a member of the PRSA Financial Communication Executive Committee, as well as the PRSA Investment Committee.