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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Social Media Measurement Comes of Age

Professional Development Workshop Set 5

Organizations are upping their measurement game. Industry groups are creating standards. Social media measurement has emerged as one of the biggest needs for communications professionals. This session will showcase the best of the best social media measurement, as well as highlight the current state of social media measurement standards.

Final Presentation

(Available to registered attendees only. Register now!)


Katie D. Paine, CEO and founder, Paine Publishing; SNCR Fellow; founding member, IPR Measurement Commission

Photo of Katie D. Paine

Paine, SNCR and member of IPR Measurement Commission, is the author of three books: “Measuring the Networked Nonprofit,” “Measure What Matters,” and “Measuring Public Relationships.” She writes the popular KDPaine’s Measurement Blog, and is the publisher of The Measurement Standard, the industry’s oldest publication dedicated entirely to measuring results.