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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Leading the Way for a More Social Business

Professional Development Workshop Set 5

Hosted by the New Professionals Section.

From customer service to internal communications and HR, social media is changing the way businesses — and public relations counselors — operate. But what is social business? Why is it important? How do you measure its value? The panel, featuring members of the PRSA New Professionals Section, will provide actionable insights on social business, including best practices and how to leverage your skills to lead the way in making your clients more social.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Nick Lucido, account executive, Edelman Digital

Photo of Nick Lucido

Lucido joined Edelman Public Relations Worldwide in May 2009 after receiving the Daniel J. Edelman/PRSSA Outstanding PR Student Award. He is a member of the firm’s digital strategy team, providing strategic counsel for clients in the technology, pharmaceutical, consumer packaged goods and restaurant industries. Prior to Edelman, he completed internships in midsized and boutique agencies.



Sarah Siewert, senior account executive, Public Communications, Inc.

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Most recently, Siewert worked at KemperLesnik, where she provided traditional media and social media services to global and local clients, including Aon, Aon Hewitt, PwC, BPI group and Prescient Solutions. Prior to KemperLesnik, Sarah was an in-house public relations, marketing and event logistics professional at a nonprofit organization.



Brandi Boatner, digital experience manager, IBM

Photo of Brandi Boatner

Brandi Boatner is the digital experience manager for IBM’s Global Technology Services in New York City. Her responsibilities include developing and driving digital communications that support the way IBM engages with enterprise IT professionals in the digital world (including websites, blogs, social media sites and mobile devices) globally.