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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

The Eight Most Common Mistakes Communicators Can’t Help But Make

Professional Development Workshop Set 4

Hosted by the College of Fellows.

Communicators, whether in an agency or internal function, take their role as counselor seriously. But many unknowingly commit critical errors that negatively impact their advice, the work product and, ultimately, their credibility. Learn the traps and biggest mistakes communicators make that keep advice from being sought, along with proven strategies and tools to help avoid the pitfalls.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


David Grossman, ABC, APR, Fellow PRSA, founder and CEO, The Grossman Group

Photo of David Grossman, ABC, APR, Fellow PRSA

Grossman helps leaders drive productivity and get the results they want through authentic and courageous leadership and communication. He is one of America’s foremost authorities on communication inside organizations and a sought-after advisor to Fortune 500 leaders. He is the author of the book, “You Can’t NOT Communicate: Proven Solutions that Power the Fortune 100."