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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Spectacular Events on a Shoestring Budget

Professional Development Workshop Set 4

Whether a press conference, ribbon cutting or product launch, we’ve all had to plan events despite being short on time or money. This session lays out all the elements critical to planning a spectacular event on a shoestring budget. Gain planning templates, including a budget tracker, task manager checklist, schedule tracker, speaking points template, event timeline and program template.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Noelle K. Afualo, director of public relations, Simon Wong Engineering

Photo of Noelle K. Afualo

Noelle K. Afualo is director of public relations at Simon Wong Engineering. With more than 12 years of experience in public relations, she has worked with the public sector, managing nearly $2.5M in public outreach programs for over $1.4B in capital projects. Her expertise includes consensus building, community outreach, managing award-winning public awareness campaigns, social media campaigns and special event planning.