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PRSA 2018 International Conference

Communications Convergence: Big Ideas. Bright Futures.

Oct. 7–9 | Austin

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Media Training: How to Deliver Compelling Messages

Professional Development Workshop Set 4

In today’s media-savvy society, executives have only one chance to make a first impression. The most successful executives speak powerfully, knowledgeably and succinctly, all thanks to media training. Through humorous TV clips and colorful anecdotes, learn interview delivery and control techniques, do’s and don’ts, and tips on how to enhance speaker presence.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Debbie Wetherhead, president, Wetherhead Communications

Photo of Debbie Wetherhead

Debbie Wetherhead is president of Wetherhead Communications. Backed by 25 years of experience, she has conducted 500 training workshops for individuals, companies and public relations firms. She has presented media training at 2011, 1999 and 1998 PRSA national conferences, and been a featured speaker for Ad Club, IABC and PRSA Chapters nationwide. Wetherhead also has contributed to the 2007 and 2010 Media Training Guidebook published by PR News.