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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Act Like You Mean Business: What Hollywood Can Teach Us About Communication

Professional Development Workshop Set 4

Hosted by the Entertainment & Sports Section.

What can Hollywood teach us about how to communicate more effectively? Just about everything that’s important to know. This engaging presentation takes the best lessons from stage and screen to help you communicate more creatively and successfully. Find out how to create an authentic connection with your audience, tap into emotion, tell better stories and express yourself more visually.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Rob Biesenbach, corporate communications consultant, Rob Biesenbach LLC

Photo of Rob Biesenbach

Biesenbach is an independent corporate communications pro, actor, author and speaker. He is a former vice president at Ogilvy PR Worldwide, where he co-founded the global employee communications practice. He is also a Second City-trained actor who has appeared in more than 150 stage and commercial productions. Biesenbach has authored two books to help people communicate more successfully through storytelling and other acting principles.