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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Speaking to Diverse Groups: Successful Strategies in Multicultural PR

Professional Development Workshop Set 3

Companies are comfortable with approaching the larger homogenous market segments, but it becomes challenging when they start venturing into culturally diverse segments. Being the first to establish your brand within these communities goes a long way in gaining long-term brand loyalty. Find out how one Fortune50 company effectively communicates to media and consumers from more than 14 different ethnic backgrounds.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Pawan J. Mehra, co-founder and principal, Améredia, Inc.

Photo of Pawan J. Mehra

Mehra is co-founder and principal of Améredia, Inc., one of the fastest-growing multicultural communications agencies nationwide. Améredia focuses on both larger, well-established ethnic groups such as Hispanics and African-Americans, as well as emerging segments like Asians, Europeans and Middle Easterners.