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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Perfect Pitching: Intrigue Overworked Journalists and Please Wary Bloggers

Professional Development Workshop Set 3

Journalists are fewer and farther between, and more harried and overworked than ever. Bloggers are even developing a reputation for impatience with — and aversion to — public relations pitches. While coverage in top outlets, whether traditional or new media, is still a powerful way to reach key audiences, the methods for reaching out to these influential opinion leaders are changing. Gain practical tips that immediately will boost your media and blog coverage, despite the transformation of the media landscape.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Michael Smart, principal, MichaelSMARTPR

Photo of Michael Smart

Michael Smart is principal of MichaelSMARTPR. For 14 years, he has been landing top-tier coverage. He’s also trained more than 3,500 communicators across the globe how to boost their media and blog placements, including pros from Aflac, Disney, Hilton, Honda, Edelman and Wells Fargo. Michael has twice been a top-rated presenter at the PRSA International Conference.