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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Converging Worlds: Navigating the New Integrated Communications Environment

Professional Development Workshop Set 3

In this era of endless communications avenues, vehicles and techniques, danger looms large for many public relations practitioners. If you’re a mid-level practitioner eager to move beyond discipline-specific silos, this interactive session will help you discover, blend and deploy a broad range of traditional and emerging disciplines that will have executives applauding, employees engaged, customers buying and competitors trembling.

Session Materials


Mike McDougall, APR, Fellow PRSA, president, McDougall Communications

Photo of Mike McDougall, APR, Fellow PRSA

Mike McDougall, APR, is managing partner of McDougall Travers Collins. For two decades, he’s been at the forefront of implementing novel approaches to communications, leading teams to ten PRSA Silver Anvils and Awards of Excellence. Prior to returning to corporate consulting in 2011, McDougall was global vice president, Corporate Communications and Public Affairs for Bausch & Lomb Incorporated, and director of Worldwide Public Relations for Eastman Kodak Company.


Nicole Ravlin, president, PMG PR

Photo of Nicole Ravlin

Nicole Ravlin is a partner and co-founder at PMG Public Relations. She has advised organizations ranging from entrepreneurial ventures to some of the world’s best-known brands. Prior to co-founding PMG, Ravlin held positions at Cone Communications and Giles Communications, and was director of sales and marketing for Topnotch Resort.