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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Branding “You”: Beyond Your Resume

Professional Development Workshop Set 2

Resumes are no longer given that personal attention to detail, but rather classified by the creation of online profiles and the matching of employers “keyword” search terms in order to even be considered. How, then, do you set yourself apart from other applicants? This lively workshop focuses on branding and reputation management through self-reflection and creative, out-of-the-box tactics and techniques.


JacQuaye A. Dockery, MBA, public relations consultant and project manager, Prime-Time Performance Prep Academy’99, LLC.

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Dockery has worked with several companies — for Boys & Girls Clubs of America and Big Brothers Big Sisters, to American Civil Liberties Union and Music Television Networks (MTV).

Christy Neading, full-time graduate student, Central Michigan University

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Neading's professional experience encompasses the nonprofit sector, having been involved with such organizations as AmeriCorps, local community centers women’s shelters, and youth development programming.

Amanda Pratt, freelance public relations specialist, Self-Employed

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Pratt’s professional experience includes positions within the City of Cleveland’s mayor’s office, Bank of America, and NASA.