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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Ability Beyond Disability: Understanding Accessibility

Professional Development Workshop Set 3

Hosted by the Diversity Committee.

October is National Disability Employment Awareness Month, which was created to recognize the contributions and skills of American employees with disabilities. Understanding accessibility requires an awareness of the special needs of multiple user groups, including people with disabilities and mature users with age-related disabilities. Gain an in-depth understanding of the needs of both employees and consumers with disabilities.

Session Materials


Holly Nielsen, social media manager, IBM

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Holly Nielsen is a social media manager at IBM, with 20-plus years’ experience in all aspects of marketing communications, including interactive marketing, social media community management and website management. She excels in both strategy and execution of integrated marketing campaigns and programs for high tech products and services.