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PRSA 2017 International Conference

Oct. 8–10 | Boston

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Protect and Manage Clients’ Online Reputation With Curated Search Results

Professional Development Workshop Set 2

A pre-emptive public relaltions strategy is essential in helping clients build their reputation, and to protect, defend and preserve reputation during crisis events. Since Google is now the go-to source for information, public relations professionals need to know how to manage search results and direct information seekers to the right links.

Presenters

James Alexander, CEO/founder, Vizibility, Inc.

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James Alexander is founder and chief executive officer of Vizibility Inc., the world’s first mobile business card platform for small, medium and large organizations. He was involved in two other successful startups and served as a product management executive at Adobe Systems prior to founding Vizibility.


James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus, president, The Lukaszewski Group, a Division of Risdall Marketing Group

Photo of James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus

James Lukaszewski, ABC, APR, Fellow PRSA,CCEP, is chairman and president of The Lukaszewski Group, division of Risdall McKinney Public Relations. He is a national practice leader in communications strategy and strategic counseling, and a well-known American crisis manager.