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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Make Your Copy More Creative: Paint Pictures in Your Readers’ Minds

Professional Development Workshop Set 3

It’s not just fluff. Creative copy communicates more clearly, builds reader loyalty, creates a buzz for your topic and enhances credibility. Learn how to bring your messages to life with storytelling, wordplay and metaphor.

Final Presentation

(Available to registered attendees only. Register now!)


Ann Wylie, president, Wylie Communications

Photo of Ann Wylie

Wylie works with communicators who want to reach more readers, and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, and to organizations like NASA, Nike and Nokia. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie’s Writing Tips. She has earned more than 60 awards, including two IABC Gold Quills, for her work.