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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Listen to Me: The Art of Motivating Clients to Take Your PR Advice

Professional Development Workshop Set 2

Hosted by the Independent Practitioners Alliance.

If a client won’t heed your advice, your reputation may be at risk. Join independent professionals as they discuss how to motivate clients to make prudent public relations decisions that can affect their business — and your reputation.


Natalie Ghidotti, APR, principal, Ghidotti Communications

Photo of Natalie Ghidotti, APR

Natalie Ghidotti, APR, is principal of Ghidotti Communications, a public relations consulting firm headquartered in Little Rock, Ark. She opened her own firm in 2007 and has since grown the firm to serve a wide range of clients, including some of the region’s best-known brands. The firm’s clients span all industries, including retail, fast food, health care, technology/marketing startups, nonprofits, professional services and more. Ghidotti is a past president of the Arkansas Chapter of the Public Relations Society of America and a past chairman of PRSA’s Independent Practitioners Alliance. She has also served as one of a three-member leadership team overseeing PRSA’s Section Council. Ghidotti is a member of PRConsultants Group, a collaborative of 50 senior-level PR practitioners representing the top markets in the country, and PRSA’s Counselor’s Academy. Ghidotti has garnered top Prism Awards from the Public Relations Society of America and Bronze Quill Awards from the International Association of Business Communicators.



Katie Coates Ageson, APR, president, PR Projects

Photo of Katie Coates Ageson, APR

Ageson works with clients in education, land development, water and wastewater management, the nonprofit sector, and cities and government agencies. She helps her clients obtain approval for their projects and meet EPA requirements for public information campaigns. She serves as chair PRSA’s Independent Practitioners Alliance, secretary of the Western District board of directors, and is past president of the Orange County Chapter.


Nathan Hokama, APR, principal, Strategic Communication Solutions

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Nathan K. Hokama, APR, is a principal at Strategic Communication Solutions. He provides issues management, crisis and emergency communication, litigation support, and media relations, community relations, internal communication, and marketing communications support. Hokama is co-chair of membership for the Independent Practitioners Alliance, member of the Counselors Academy, and past president of the Hawaii Chapters of PRSA and IABC.