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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

When Change Becomes Constant: How Communicators Must Manage

Professional Development Workshop Set 1

The pace of organizational change has become so fast and constant that change has literally become the status quo. Managing change is an inevitable public relations job requirement. Clients and outside partners typically need to rethink their roles and their relationship to see success in organizational change situations. Attendees will gain a deep understanding of what organizations/clients need to do to change effectively to adapt to their environments and advance their missions.

Session Materials


Anthony D'Angelo, APR, Fellow PRSA, professor of practice, public relations, S.I. Newhouse School of Public Communications, Syracuse University

Photo of Anthony D'Angelo, APR, Fellow PRSA

D’Angelo is professor of practice, public relations, in the S.I. Newhouse School of Public Communications at Syracuse University. Previously, he served as senior manager of communications at ITT Corporation, director of operations for the St. Joseph’s Hospital Foundation, director of communications for Magna Powertrain, director of global marketing communications for a division of Carrier Corp., and director of public relations services for Sage Marketing Communications.


Gary Grates, principal, corporate and strategy, W2O Group

Photo of Gary Grates

Grates has more than 20 years of communications experience, with particular expertise in change management and employee communications, including assignments for Coca-Cola, Novartis, BASF/Mobil, British Airways and Dell. Previously, he was president/global managing director of Edelman Change & Employee Engagement, and vice president, communications, North America, for General Motors.