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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

How to Turn the Agency/Client Relationship Into a Win-Win

Professional Development Workshop Set 1

Hosted by the Counselors Academy.

Finding a “best fit” agency or client is what we all long for, but can’t always achieve. What are the secrets to having a successful agency/client relationship? Hear from top agency executives in this session, put on by the Counselors Academy, about what makes the very best partnerships. In an open and honest dialogue, agency leaders will share their views on how to make the relationship a true win-win.


Elise S. Mitchell, APR, Fellow PRSA, president and CEO, Mitchell Communications Group

Photo of Elise S. Mitchell, APR, Fellow PRSA

Mitchell founded Mitchell Communications Group in 1995 and has led it to become one of the fastest-growing public relations firms in the U.S. As the 2011 PRWeek Small Agency of the Year, the agency’s client portfolio includes such global brands as Walmart Stores Inc., Sam’s Club, Tyson Foods, Procter & Gamble, Hilton Hotels & Resorts and J.B. Hunt Transport Services.


Larry Holdren, APR, partner, PURE Brand Communication

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Holdren is a partner at the Denver-based agency Pure Brand Communications, which since its 2003 founding has operated under the model "big brains, small machine." The select, talented team includes disciplines ranging from public relations to user-experience design, all working in concert toward client goals. Pure has propelled notable brands in recent years, including Stetson, the Los Angeles Philharmonic, NCM Fathom and several leading energy companies. 

Linda Cohen, APR, founder and CEO, The Caliber Group, Inc.

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Linda Welter Cohen, APR, is founder and CEO of the Caliber Group, a strategic public relations, crisis communications and reputation management firm based in Arizona. With more than 20 years of agency, corporate and nonprofit experience, Cohen counsels organizations and industry leaders on the most effective strategies to build successful brands, reputations and relationships. Cohen is an executive committee member of the PRSA Counselors Academy, an Advisory Board Member of the University of North Carolina's Center for Global Public Relations, and a past chair of PRSA’s Board of Ethics & Professional Standards. Cohen is an expert at creating and maintaining successful agency-client relationships after wearing both “hats” throughout her career.  

Mike Neumeier, APR, principal, Arketi Group

Photo of Mike Neumeier, APR

Neumeier is a principal of Arketi Group. He has 20 years of proven experience in PR and digital marketing. His agency is consistently recognized by BtoB magazine as one of the nation’s “Top BtoB Agencies.” He also was named the PRSA 2013 Technology PR Professional of the Year.