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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Integrating Inbound Marketing Into Your Communications Campaigns

Professional Development Workshop Set 1

“Content is king” when it comes to Web-surfing audiences. By developing optimized content relevant to your target audiences via blogs and social media platforms, clients can capture contact information and offer downloadable incentives such as white papers, e-books and toolkits. This inbound, content-driven strategy helps nurture leads and converts them into customers. It also helps public relations firms demonstrate return on investment (ROI) in a very real, tangible way.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Danielle M. Cyr, director of social media and senior PR account manager, Co-Communications

Photo of Danielle M. Cyr

Cyr has shared her public relations and social media insights as a presenter for Ragan, Hartford Business Journal, Fairfield County Community Foundation, the Connecticut Association of Nonprofits, the JCC (Jewish Community Center), PRSA’s Northeast District Conference and PRSA Connecticut Valley Chapter (PRSA-CVC). She is board president-elect for PRSA-CVC and a “40 Under Forty” winner.


Jessica Lyon, vice president, Co-Communications

Photo of Jessica Lyon

Lyon's agency experience includes Cubitt, Jacobs & Prosek Communications, where she worked as a senior account executive. She is a PRSA-CVC board member and a member of the MetroHartford Alliance Investor Engagement Committee. A “40 Under Forty” winner, she also is a frequent presenter at conferences, universities and business groups.