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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Follow the Money: Why Women Still Earn Less Than Men in PR

Professional Development Workshop Set 1

Hosted by the Work, Life, Gender Committee.

The Work, Life, and Gender Committee’s 2010 national survey of randomly sampled PRSA membership found that women still earn significantly less than men in public relations. Gendered income disparity can be attributed to years of professional experience, manager role enactment and income-suppressing career interruptions. There was also strong empirical evidence for direct gender income discrimination. In fact, results revealed that over a 40-year career, women are penalized $332,200 due to gender discrimination alone.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Hongmei Shen, Ph.D., APR, associate professor, San Diego State University

Photo of Hongmei Shen, Ph.D., APR

A former journalist, Shen has won top paper awards at international and national communication conferences, where she presented 36 refereed research papers. She also serves on the Commission of Public Relations Education, and was 2011 chair of the Work, Life & Gender Committee.



Bey-Ling Sha, Ph.D., APR, professor and director, School of Journalism & Media Studies, San Diego State University

Photo of Bey-Ling Sha, Ph.D., APR

Sha’s scholarly work has been published in numerous top-tier journals, and she has won research honors from every major communication and public relations association. Her teaching honors include PRSA’s 2012 Outstanding Educator of the Year, San Diego State University’s 2007 Outstanding Faculty Award and the University of Maryland’s 2004 Outstanding Faculty Award. Sha is the 2014 chair of the Universal Accreditation Board, which oversees the world’s largest certification program in public relations. She was the 2010 and 2011 chair of PRSA’s National Committee on Work, Life and Gender. With Glen Broom, she is co-author of the 11th edition of "Cutlip & Center’s Effective Public Relations" (Pearson).


David M. Dozier, Ph.D., professor, school of journalism & media studies, San Diego State University

Photo of David M. Dozier, Ph.D.

Dozier received the Pathfinder Award in 1990 from the Institute for Public Relations Research and Education. In 2001, he received the Jackson, Jackson & Wagner Behavioral Science Prize for his research in public relations that benefits practitioners. In 2008, the Public Relations Society of America named him the Outstanding Educator.