(Banner graphic of PRSA 2018 International Conference logo)

PRSA 2018 International Conference

Communications Convergence: Big Ideas. Bright Futures.

Oct. 7–9 | Austin

Conference Schedule at a Glance

The program for PRSA’s 2018 International Conference, taking place Oct. 7–9 in Austin, Texas, is now being finalized.

2018 Program at a Glance

Saturday, Oct. 6, 2018
8:30 a.m.–4:30 p.m.

Pre-Conference Seminar (Full Day):

  • Need to Know: Crisis or Disaster “Best Practices” – National Incident Management System and YOU*
Sunday, Oct. 7, 2018

8 a.m.–Noon


Pre-Conference Seminars (Half-Day Concurrent Sessions):

  • PR Strategy: Achieving Measurable Outcomes With Behavioral Planning*
  • PR Boot Camp: Key Concepts and Techniques of Effective Public Relations*
  • Executive Ghostwriting: Helping Senior Leaders Communicate Authentically*
  • Hands-On Crisis Communication Training: Applying “Claim It, Name It and Frame It” to Make Crisis Communication Work for You*
  • When to Use Videos — and Learn How to Make Them Yourself*
  • Calculating the ROI on Your Communications*
10–11 a.m. Newcomers Orientation
11 a.m.–NoonYour Society at Work Sessions
12:30–2:30 p.m. Opening General Session
2:45–3:45 p.m. 

Professional Development Sessions Set 1

2:45–3:45 p.m.


4:45–5:45 p.m. Professional Development Sessions Set 2
7–9 p.m. Opening Night Reception
Monday, Oct. 8, 2018
8–9:45 a.m. General Session
10:15–11:15 a.m. Professional Development Sessions Set 3
11:45 a.m.–12:45 p.m. Professional Development Sessions Set 4
11:45 a.m.–12:45 p.m.Hack-a-Comm
1–2:45 p.m. Networking Luncheon
3:45–4:45 p.m.Professional Development Sessions Set 5
5–6 p.m. Professional Development Sessions Set 6
6–7 p.m.Cocktail Reception with the Exhibitors
7:30–9:30 p.m.Diversity and Inclusion Mixer
Tuesday, Oct. 9, 2018
8–9 a.m. Professional Development Sessions Set 7
9:30–11 a.m.General Session
11:30 a.m.–12:30 p.m.Hack-a-Comm
11:30 a.m.–12:30 p.m. Professional Development Sessions Set 8

*Open to all. Additional registration fees apply.