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PRSA 2018 International Conference

Communications Convergence: Big Ideas. Bright Futures.

Oct. 7–9 | Austin

Discover Boston

The PRSA 2017 International Conference in Boston offers you multiple opportunities to enhance your personal and professional network while engaging with some of the world’s most influential companies and organizations that call Boston home. 

The Boston Top 10

While at our International Conference, take some time to sample the charms of this wicked walkable and historic town.

Here are some background tips to help guide you during your visit, so you can make the most of the many sides of Boston!


Follow in the footsteps of revolutionary heroes along the Freedom Trail’s red brick road marking key colonial-era sites. This 2.5-mile route leads you to 16 of the most historic locations in this eminently walkable city, “The Cradle of Liberty,” including the Massachusetts State House, Park Street Church, Granary Burying Ground, Kings Chapel and Burying Ground, the Old State House, the Boston Massacre site and much more. 


Boston is home to the country’s first college (Harvard, 1636), first subway (the T, circa 1897), first public park (the Common, opened in 1634) and the world’s first successful organ transplant (a kidney, 1954).


With well over 40 museums of all types and sizes, Boston is a cultural treasure trove, offering attractions to appeal to a wide array of interests. For example:


Boston lies beside the Atlantic Ocean and features a bounty of seafood restaurants to prove it. Clam chowder from the city’s Legal Sea Foods chain has been served at many presidential inaugurations since 1981. Union Oyster House, founded in 1826, is the oldest continually operating restaurant in the U.S. — President John F. Kennedy had a favorite booth there that now bears his name.
Boston's North End is known for its abundant array of Italian restaurants and bakeries (as well as being the site of Paul Revere's house and the Old North Church). Fans vociferously debate which bakery is better: Mike’s or Modern Pastry. 
Virtually any other type of cuisine you want can also be found in this cosmopolitan city.
Or you can combine dining, history and shopping at Faneuil Hall Marketplace.
Plus, don’t forget the city’s well-known craft beer legacy.


Fenway Park, home to the Boston Red Sox since 1912, is the oldest of the old-style baseball parks. Only at Fenway do long fly balls get lost in the Triangle, the furthest corner of center field. It is known for the Green Monster, the towering left-field wall that constantly alters the play of the game. And at the bottom of the eighth inning, fans sing along with Neil Diamond’s “Sweet Caroline.”


Harvard Square is a lively place to hang out. Once a hotbed of colonial and revolutionary history, this area was lined with mansions that were once home to royal sympathizers, earning the nickname Tory Row. Its proximity to this academic legend also means that it is a well-known center for the country’s intelligentsia. Harvard and MIT give Cambridge what might be the world’s greatest concentration of living Nobel laureates. Browse the area bookstores and then grab a seat at one of one of Harvard Square’s many sidewalk cafés. From here, you have a front-row view of buskers performances.


Known for its interconnected “Emerald Necklace” of parks, Boston offers downtown green spaces where you can take a break and ponder nature. Over its 350-year history, the Boston Common has hosted auctions, cattle grazing and public hangings, in addition to festivals and Frisbee tosses. The adjacent Public Garden, opened in 1839, was the USA’s first botanical garden. Its swan boats, weeping willows, bridge and “Make Way for Ducklings” statues represent Boston at its most enchanting. The French-style flowerbeds may only bloom in warmer months, but the garden exudes old-world charm year round.


One of the first streets created on the once-marshy land known as Back Bay, Newbury Street  has seen a myriad of tenants and uses over the past 150 years. Enjoy a stroll in this charming neighborhood, just steps from the Conference hotels. It’s easy to find your way in Back Bay because all the streets that run from north to south are in alphabetical “awddah,” as Bostonians would say: Arlington, Berkeley, Clarendon, Dartmouth, Exeter, Fairfield, Gloucester and Hereford Streets. (Newbury runs east-west.)


Step onto Copley Square and enjoy some of Boston’s most magnificent architecture that is clustered around this Back Bay plaza, symbolic of the culture and learning that gave Boston its nickname as the “Athens of America” in the 19th century. Then stroll over to charming Beacon Hill, and finish up at the original “Cheers.”
Or escape from the city streets and enjoy a water view aboard a harbor tour. Sail past the country's oldest lighthouse and see some of the area’s many small islands.


Did you know that many of the country’s leading comedians and comic actors are from the greater Boston area? These include Amy Poehler (from Burlington), Louis CK (Newton), Mindy Kaling (Cambridge), Conan O’Brien (Brookline), Jay Leno (Andover), Rachel Dratch (Lexington), Steve Carell (Acton), John Krasinski (Newton), John Hodgman (Brookline), B. J. Novak (Newton), Dane Cook (Arlington), Denis Leary (Worcester), Steven Wright (Burlington), and Paula Poundstone (Sudbury).