(Banner graphic of PRSA 2018 InterSections Conference logo)

PRSA 2018 InterSections Conference

Aug. 9–10 | Anaheim, Calif.

Download Session Handouts   Download Brochure

The InterSections Conference Features 3 Learning Tracks:

The 2018 Program:

Thursday, August 9, 2018       

11 a.m.

Registration Opens

Noon1 p.m.

Luncheon/Opening Remarks 

1–2 p.m.

Opening Keynote
“#EverythingIsPR: What Communication Unification Means for PR”

In a connected world, every move a brand makes is on full display. When customers and partners all have access to every message delivered, brands can’t afford to court audiences differently. Credibility relies on consistency because now, #EverythingIsPR 

Chris DeBlasio, senior vice president, sports communications, Showtime Networks Inc. 
Dennis Dennehy, executive vice president of media and marketing, Interscope Records
Nathan Hambley, APR, communications manager, Uber
Brian J. Lewbart, APR, head of corporate public relations and communications, T. Rowe Price Group
Heather Vana, APR, editorial director, Avnet
Moderator: Elizabeth Edwards, PRSA 2018 Technology Chair, Forbes Agency Council, founder and president of Volume Public Relations

2–2:15 p.m.

Networking Break

2:15–3:30 p.m.    

Breakout Sessions Set 1

Fin Comm: Blood, Sweat and Tears: A Conversation About Financial Literacy
Katie Bender, community and public relations manager, Northrim Bank

Ent. & Sports: Strategic Media Training: Differentiating Your Brand
Jim Vidakovich, business & media strategist/executive coach, Vidakovich Consulting

Tech: Risky Business: Brand Resilience Is the NEW Reputation Management
Brandi Boatner, digital Experience Manager, IBM

3:30–3:45 p.m.Networking Break
3:45–5 p.m.

Breakout Sessions Set 2

Fin Comm: Corporate Stories Drive Reputation
Laura Kane, Chief Communications Officer, PRSA

Ent. & Sports: What Sports PR Can Teach Us About Community Relations, Branding and Strategic Alliances
Mike Altieri, senior vice president, marketing and communications, AEG Sports, Los Angeles Kings
Matt Makovec, director of community Relations, Los Angeles Lakers
Tim Mead, vice president of communications, Los Angeles Angels of Anaheim
Amy Millstone, director of corporate communications, Los Angeles Clippers
Moderator: Rita Tateel, president, The Celebrity Source

Tech: Democratizing Digital: Building an Interactive Practice Without Developers
James Holland, head of Creative Technology, Text100

5:30–7:30 p.m.Reception

 

Friday, August 10, 2018   

8:30–9:30 a.m.Registration and Breakfast
9:30–10:45 a.m.

Roundtable Discussions

10:45–11 a.m.Networking Break
11–12:15 p.m.

Breakout Sessions Set 3

Fin Comm: Reputation Management in a Polarized Age
Ann Barlow
, partner & west coast president, Peppercomm
JP Laqueur, chief connector, BrandFoundations

Ent. & Sports: Everybody’s Got Fans: How to Stand Out in a Crowded Social Media Environment
Ann M. Gynn, APR, consultant/owner, G-Force Communication

Tech: Technologists as Storytellers
Sally L. Williamson, president and founder, Sally Williamson & Associates

12:15–1:15 p.m.  Luncheon/Guest Speaker: Michele Himmelberg, public relations director, Disneyland Resort
An Insider Look at a Disney Parks Press Event
1:15–2:30 p.m. 

Breakout Sessions Set 4

Fin Comm: How Maryland Auto Revved Up Their Auto Insurance for the Uninsured
Cathy Nyce, director, marketing and communications, Maryland Auto Insurance

Ent. & Sports: Powerful Connections: Tapping Influencers/Celebrities to Make a Difference
Scott C. Pansky, PRSA Entertainment and Sports Section Committee Member and co-founder, senior partner, Allison+Partners
Katie Malark, vice president, research, Allison+Partners
Matt Prince, senior manager, PR & brand engagement, Taco Bell
Kevin Allen, senior PR manager (USA), Razer | Shobull
Dave Dickman, CEO, Tagger Media

Tech: The Tech of Psychology: Why PR Practices MUST Incorporate Behavioral Science
Elizabeth Edwards, PRSA, Forbes Agency Council, PRCG; founder & president, Volume Public Relations

2:30–2:45 p.m.    Networking Break
2:45–4 p.m.  

Breakout Sessions Set 5

Fin Comm: Future-Ready Financial Businesses Through Market Invention 
Casey Boggs, president, communications, Merit

Ent. & Sports: Streaming Entertainment Media: How PR Plays a Role in Content Reach  
Rick Markovitz, president, Weissman/Communications
Karen Barragan, vice president, global publicity, Netflix

Tech: Not IF But WHEN: Preparing for the Inevitable Cyber Incident
Kristin Miller, director of Public Relations, Webroot
Ashley Stewart
, senior public relations manager, Webroot

4 p.m.  Conference Concludes