2009 T3PR Conference

Tuesday, June 9, 2009
8:30 a.m. - 6:30 p.m.
101 River Views
101 Sixth Avenue
New York, NY

Conference Saver Deadline Extended:
Register by May 29 and Save $50!

The one-day conference offers attendees a chance to convene with the best technology communications professionals from around the country. The conference offers opportunities to attend panel discussions, educational seminars and presentations to discuss and learn the latest trends in PR.

The T3PR Conference will be devoted to issues facing today’s practitioners who specialize in public relations for organizations in business and consumer technology. Get knowledge and skills that you can immediately put into action at your organization.

The Conference will also feature the annual Awards for Excellence in Technology Journalism.

A jam-packed full day of programming includes:

Keynote Presentation: Beth Murphy, senior director of marketing & communications, Digg

The age of social media is transforming how people consume news, opening up new ways to discover content and often rendering many traditional PR models less effective. Digg's head of marketing and communications will speak to the convergence of technology and media and discuss ways to leverage emerging mediums for a more complete communications strategy.

Beth Murphy is the senior director of marketing & communications for the popular social media Web site Digg, where she leads the teams responsible for growing, engaging, and inspiring the site's user community. Since joining Digg, Murphy has led successful new feature launches, community initiatives, public relations and marketing programs to drive the Web site's growth. A self-professed marketing geek, Murphy has over 16 years of consumer and technology experience and managed the marketing mix across major consumer brands like Quicken, Clorox bleach, Visa and Armor All. Prior to joining Digg she was the director of product marketing for the Consumer Credit Portfolio at Visa. Previously, she led the product marketing team and ‘go to market’ strategy for Quicken products at Intuit. She has also held positions in brand management at The Clorox Company and as a management consultant at Accenture. Murphy received a Bachelor of Arts from Northwestern University and an Master of Business Administration from the Haas School of Business, University of California at Berkeley. In 2006, she was awarded the Marketing Leadership Council award for Profiled Best Practice, and the PRSA Bronze Anvil Award.

Strategies for Managing the Media Meltdown
The recession has accelerated systemic changes in the media landscape: audiences are fragmenting more, taking more control, and seeking inexpensive – or free – alternatives. The music industry is looking like the coalmine canary for print, and TV and filmed entertainment are looking over their shoulders. Meanwhile, the Internet is driving social media and online video, with mobile on the horizon. And Forrester executive surveys show that tech business decision makers are even heavier users of social media than the masses. This presentation will look at trends on both the demand and supply side of media, and sketch out strategies and tactics for messaging in the emerging new(est) media.

Speaker:  David Card is vice president, principal analyst at Forrester Research. Card is a leading expert on marketing and advertising, media and entertainment, and consumer media behavior. Prior to Forrester, he worked for 10 years at JupiterResearch, leading its media and marketing research and acting as vice president, research development. Before joining Jupiter in 1998, he was employed at International Data Corp. for nine years and held a variety of positions including director of its consumer Internet and PC software services, where he was IDC's lead Microsoft analyst. Aside from Jupiter Forums, Card has spoken at major industry events such as E3, the Newspaper Association of America's new media conference, the PBS/NPR new media forum, Texas University’s Online Journalism Symposium, Digital Music Forum East, Digital Hollywood and Software Marketing Perspectives. He is frequently quoted in the traditional and online press and has appeared on ABC’s “World News Tonight,” ESPN and NPR. Card earned a bachelor's degree in English and classics from Brandeis University and attended Boston University's graduate program in journalism.

SEO PR: How to Help the Media and Search Engines Find You Online
Learn free and low-cost ways to boost organic search engine rankings. With the right placements and keywords that will draw people to your story, publicity will come your way with little or no effort. At the end of this session, you’ll have creative ways to turn your business into a magnet and draw clients and the media to you. And your clients will think you’re a magician when their offerings get more free exposure.

Speaker: Peggy Duncan, PSC Press, is a personal productivity expert, professional speaker, computer trainer and consultant who helps teams develop faster, smarter ways to work. Her top organic placement in major search engines has garnered national publicity from The New York Times, The Wall Street Journal, The Washington Post, Fortune Small Business; SUCCESS; Essence; O, The Oprah Magazine; and many more. Duncan was formally trained at IBM and was recognized by the chairman for improving processes that saved the company close to a million dollars a year.

Customers, Conversations, Corporate Image
Social media has turned the dial up on corporate communications. It’s not about marketing anymore, it’s about the “public” part of public relations — customers. This case study will showcase how an agency and client together used social media (Twitter and bloggers) to receive a steady base of feedback on the service, monitor state of the service, listen to the “user base” and to lift the company’s image and user base, while getting the news out.

Speaker: Jeremy Pepper is manager, public relations, Boingo Wireless, the global market leader in Wi-Fi. At Boingo, Pepper is responsible for global public relations, traditional and social media relations. Pepper is also involved in the marketing communication programs for Boingo, as well as reputation management and crisis communications. Pepper has more than a decade's worth of experience in high-technology, consumer technology and consumer public relations, and is one of the earliest and well-known PR bloggers and social media strategists.

Social Media Communications: How to Increase Communication and Productivity Through Technology
This session will address how social media can be a powerful and effective tool for your internal communications. Learn how to encourage employees to tackle cultural challenges and optimize a company intranet, including how to set proper expectations and implement company intranet policies and procedures. Also discussed will be the importance of developing objectives for a social media platform and how those objectives align with overall company business goals.

Speaker: Deirdre Breakenridge is president, director of communications at PFS Marketwyse. A veteran in the public relations industry, Breakenridge leads a creative team of PR and marketing executives strategizing to gain brand awareness for their clients through creative and strategic public relations campaigns. She counsels senior level executives at companies including AmerisourceBergen, JVC, Kraft, and Michael C. Fina.

Barack Obama’s Social Media Lessons for Business
Speaker: Brent Leary is a CRM industry analyst, advisor, author, speaker and award winning blogger. He is co-founder and partner of CRM Essentials LLC, an Atlanta based CRM advisory firm covering tools and strategies for improving business relationships. His client list includes Sage, Microsoft, Intuit, Cisco, Research In Motion and the state of Georgia's Depart of Economic Development. In 2009, Leary co-authored "Barack 2.0: Social Media Lessons for Small Business." He writes regular online columns for Inc. and Black Enterprise magazines, as well as for popular business sites including American Express OPEN Forum. Leary also hosts and produces the popular "Technology For Business $ake" radio program. His popular blog can be found at http://www.brentleary.com. You can follow him on Twitter at http://twitter.com/brentleary.

Blogging Tech


David Kaplan is a senior correspondent at paidcontent.org, covering the media, advertising, marketing and New York City-related digital media since joining the company in January 2007. A former staff reporter at Adweek and MediaPost Daily News, he has written for the Wall Street Journal (special sections), AdAge, Broadcasting & Cable, Crain’s New York Business, The New York Post, Newsday and the Boston Globe. In over 15 years as a journalist, Kaplan also has covered financial news for The Bond Buyer and Worth magazine.

Matthew Sarrel is contributing editor for PC Magazine as well as tech/games editor and technical director for YRB Magazine. He also is currently executive director of Sarrel Group, an editorial services, product test lab, and information technology consulting company. Previously, Sarrel was a technical director for PC Magazine Labs, where he led all testing conducted by the Applications, Enterprise and Development Software, OS and Utilities, Network Infrastructure and Wireless LAN teams. He has written for and spoken to numerous international audiences about information technology and information security. Sarrel participated as an expert in two Federal Trade Commission workshops, one about spam in 2003 and one about spyware in 2004.

Hannah Clark Steiman has been an associate editor at Inc. since April 2007. Steiman edits four sections of Inc. magazine: The Goods, Innovation, Passions, and Behind the Scenes, as well as the online version of The Goods. The Goods is focused exclusively on products and services for business owners. It covers the latest netbook and the hottest smartphone, but also examines the services, software, and Web-based tools that make your business succeed. Before arriving at Inc., she was a staff writer at Forbes.com, covering executive pay, corporate governance, and management. Steiman has a master's degree in business and economics reporting from New York University.

Caroline McCarthy, staff writer, CNET

Peter Kafka, senior editor, AllThingsDigital

Moderator: Joe Ciarallo is a founding co-editor of mediabistro.com's PRNewser, one of the fastest growing blogs about the PR industry and currently ranked #68 on Advertising Age’s Power 150 list of the top media and marketing blogs. PRNewser has been mentioned and linked to by everyone from Reuters to media gossip blog Gawker to New York magazine. Ciarallo's career in communications includes work with consumer, tech, non-profit and entertainment clients from Fortune 500 companies to start-ups. He currently works at the Horn Group, an award winning digital communications agency located in downtown Manhattan.

Social Media Usage Policies: A Best Practice Guide
Speaker: Rob Key is founder and CEO of Converseon, an award-winning social media agency that helps brands “join the conversation” to meet business objectives. Converseon provides a full range of social media technologies, consulting and services to some of the world’s leading brands. Converseon is mashup that brings together search experts, public relations professionals, computer scientists, direct response experts, interactive creative directors, independent filmmakers and more.

Integrated Media Measurement


Shonali Burke, Shonali Burke Consulting, is an accredited, award-winning communications consultant and sought-after speaker based in the Washington, D.C., metro area with a national reach and international network. With more than 12 years communications experience, Burke’s forte is measurable, results-based strategic communications. KD Paine & Partners and The Measurement Standard declared her a measurement maven, and PRWeek named her to its inaugural “Top 40 Under 40” list of public relations professionals in the United States.

Josh Hallett is an internationally recognized thought leader in the convergence of social media and corporate public relations & marketing. Hallett is currently a New Media Strategist at Voce Communications providing social media consulting and development work with brands like Yahoo, Sony Computer Entertainment America, eBay and a number of B2B/B2C firms. For more than 10 years, he has been working with emerging internet communication technologies and works closely with public relations practitioners and corporate communicators to integrate these tools into an organization's public and media relations strategies.

Newswires on Tech


Marc Ferranti is the executive news editor of the IDG News Service, managing the day-to-day operations of IDG's in-house IT news wire servicing 300 print publications and related Web sites. Ferranti assigns and edits stories to ensure that the News Service's global reporting team produces timely coverage of the major IT news stories of the day. He coordinates news coverage with editors at different IDG publications, and writes a weekly column, “Wall Street Beat,” covering IT-related financial news. He can help newsmakers get in touch with appropriate IDG editors and reporters.

Evan Schuman is editor/publisher for the storefrontbacktalk.com retail blog. A journalist for more than 23 years, Schuman’s background includes news reporting for radio networks (including CBS Radio News, National Public Radio, AP Radio and CNN Radio), consumer news organizations (including The New York Times, BusinessWeek, USA Today, Baltimore Sun, Philadelphia Inquirer and The Atlanta Journal-Constitution), wire services (Reuters, AP and UPI) and technology/business publishers. He served as an editorial manager for 11 years at CMP Media, where his posts included news editor at InformationWeek, news editor at TechWeb, editor of The Internet Business Report and editorial director for the Custom Publishing division.

Peter Ha is news editor for CrunchGear (TechCrunch). A freelance writer, Ha has published work in Surfing Magazine, Vibe, Men’s Journal and also contributes to Men.Style.com and Wired.com. When he’s not playing with the shiniest new toys, playing video games or snapping photos you can find him surfing in the frigid waters around NYC or wandering the streets contemplating life.

Esther Zucker is a producer for “Dateline NBC,” who has researched, written, and produced stories for network TV for the past 25 years. Zucker has been a producer at “Dateline” since 1992. Prior to Dateline, Zucker produced segments for at ABC’s “20/20” program. She began her career at WOR-TV in New York. Zucker’s shows have won an Emmy, an Edward R. Morrow award and two National Headliner Awards. She is a graduate of the Newhouse School at Syracuse University.


Howard Sholkin is director, corporate communications of International Data Group (IDG), the world’s leading technology media, event, and research company. With more than 35 years of journalism and marketing communications experience, Sholkin is responsible for corporate communications for the CEO of IDG Communications and corporate marketing programs for IDG Communications, the media and events subsidiary in the U.S. He has also provided PR support for IDG Founder and Chairman Pat McGovern. Prior to IDG, Sholkin held senior marketing and communications positions at high-tech companies that included Computervision, Technology Concepts (a subsidiary of Bell Atlantic), Digital/Compaq, and Getronics. Before entering high-tech, he was a news producer at WCVB-TV in Boston.

New Technologies for Tech PR


Johna Burke is vice president, express services for BurrellesLuce. Burke has been in the media monitoring industry for more than seven years working in both the print and broadcast monitoring divisions. Prior to joining the monitoring business she was with U-Haul International for 11 years, finishing her career there as the director of public relations and internal relations.

Michael Pranikoff is director of emerging media at PR Newswire, responsible for educating PR Newswire staff and customers about the role emerging media, such as RSS, blogs, social networks, search engines, and other Web 2.0 technologies, play in public relations. Pranikoff is also the creator and facilitator of PR Newswire’s Seminar Series entitled “PR in a Web 2.0 World,” a featured speaker and moderator at events across the country, and featured contributor to several blogs, podcasts, and newsletters. Prior to joining PR Newswire, he worked for MacNeil/Lehrer Productions, which produces “The NewsHour with Jim Lehrer.” Pranikoff graduated from Syracuse University with a degree in speech communications. He maintains a link blog linking to sites and conversations that pertain to the intersection of technology and public relations.

Kye Strance, director of product managemnt, Vocus (Photo/bio coming shortly)

Luncheon & Technology Journalism Awards Presentation

The Awards for Excellence in Technology Journalism recognize journalists in general or business publications and technical/trade magazines and newsletters who have published outstanding articles on technology and innovation.

Moderator: Joel A. Strasser, APR, Fellow PRSA, president, Joel Strasser & Associates

Register by May 29, 2009 and Save $50!

Registration Fees:
PRSA Technology Section Member - $249
PRSA New York, New Jersey, Westchester/Fairfield or Southern Connecticut Chapter - $249
PRSA Member* - $309
Nonmember - $409

Questions? Contact Don Bill or call (212) 460-1456.